A Decade of Turning Star Power Into Impact
For over ten years, our team has produced one of the American Red Cross's largest celebrity galas — the Red Tie Affair in Santa Monica — bringing together A-list talent, industry leaders, and philanthropists in service of causes that matter.
Beyond the Red Tie Affair, members of our team have been behind some of the most recognized names in celebrity philanthropy, including This Time Foundation's Run for Nepal and The Ride 4 Red Celebrity Bike Tour — building a reputation for events where the guest list is exceptional and the impact is real.
All In For Women is the next chapter of that legacy. Same team, same standard of execution — now built around a cause we believe deserves the same spotlight. Every detail, every guest, every hand of cards is designed with one goal: making sure the biggest bet in Vegas pays off for the women it's meant to serve.
Our Team
KELSEY HOWARD
IMDb veteran film and TV producer/director with 53 IMDb credits, co-founder of Primetime Pictures, and long-time collaborator on celebrity charity events. Former senior roles with the American Red Cross and This Time Foundation.
MARCIA CALDIROLA
Nonprofit development leader with decades of experience across the U.S., Asia, and Africa. Former senior roles with the American Red Cross, the March of Dimes, and the Hawaiian Humane Society.
sHANNON SMADELLA
Former Miss Canada and award-winning social impact strategist with two decades in leadership, governance, and philanthropy. Longtime Red Tie Affair attendee, founder of Insight Global and the Aurora Impact Foundation, and Global Ambassador for the Women of Inspiration Awards.
Beneficiaries: Coming Soon
Every seat, every hand, and the pot go toward organizations doing real work for women — from health and safety to economic opportunity and leadership. This year's beneficiary partners will be announced soon.
A Decade in Pictures
Moments from the Red Tie Affair, Ride for Red, and the events that built this team's reputation — before All In For Women was ever a name.
A look inside the Red Tie Affair — the same team, the same standard, now bringing that experience to All In For Women. [One line on what's in the footage: red carpet arrivals, the live auction, a specific celebrity moment, etc.]